The Calgary Stampede Cowboy Up Challenge is a multi-faceted equestrian sporting event that showcases both horse and rider as they maneuver through a series of obstacles. Each obstacle demonstrates the horse's natural agility, the rider's horsemanship skills and a partnership based on trust. Held in the Nutrien Western Event Center, this event is the richest and most well attended Extreme Cowboy Race in the World. Competition will be tough with a $35,000 purse and $10,000 going to the winner of the sudden death finals.