An engaging storyteller, singer-songwriter and performer, three-time JUNO Award nominee Don Amero has been tirelessly touring, performing and speaking across Canada for the last decade, earning the respect and attention of the Canadian Music industry and fans alike. With the rare ability to effortlessly and genuinely connect with his audience, Amero, who is of Cree and Métis heritage, has taken the skills he utilizes on stage and applied them to his advocacy work within Indigenous communities and beyond, including his participation as a youth mentor for the Winnipeg Jets and True North Youth Foundation’s ‘Project 11’. An avid public speaker, Amero created the ‘Music Is Medicine’ workshop, presenting the impact and power music has mentally and physically, and he now serves as the first ever advisor and Chair of the CCMA Equity, Diversity and Inclusion Committee.
Last fall, Amero delivered his latest EP Nothing Is Meaningless, featuring the previously released ‘You Can’t Always Be 21’ – skyrocketing his profile as he made appearances on The Marilyn Denis Show, ET Canada, Etalk, Your Morning, the CCMA Awards national broadcast and more, and he recently competed as a semi-finalist in the 2020/2021 SiriusXM Top of the Country competition in partnership with the CCMA. His latest single, ‘My Poor Mama,’ (at radio now), is teeming with classic country twang and flush with the iconic storytelling the genre is known for. As the host of the 2021 MCMA Awards, Amero also took home three of the biggest awards of the evening; “Male Artist of the Year”, “Interactive Artist, Duo or Group of the Year” and “Dauphin’s Countryfest Festival Or Event of the Year” for his Amero Little Christmas Live @ The Burton Cummings Theatre (Live Stream).
Wednesday, July 13
12:30 PM-1:15 PM