For the past 108 years, the purpose of the Calgary Stampede has always been to preserve and promote western heritage and values by celebrating the people, animals, land and traditions that make up the unique spirit of the west. The Stampede has always looked to the community, whether it be at a local, regional or international level, to help guide the organization’s direction into the future.

Over the years, the Stampede has always developed Master Plans with the perspective of the community at the forefront and the vision to create a world-class, year-round gathering place for the community. The new 2020-2025 Strategic Plan will see the fruition of the organization’s current 20-year Master Plan through an approach that seeks to Align With Our Community, Connect Through Our Brand Promise, Support Youth Achievement in Our Community, Build Our Vision and Build Our Team.

To provide context for the objectives of the 2020-2025 Strategic Plan, a look back at the accomplishments to-date toward the 20-year Master Plan has been included to highlight the work that has been undertaken on Stampede Park over the past 15 years to support the ongoing development of the community’s gathering place. Some of these highlights include:

  • The relocation of Elbow River Camp from Community Park South to ENMAX Park in 2016, where Sweetgrass Lodge was constructed to help facilitate year-round interpretive education programming and inquiry-based learning.
  • The opening of Stampede’s Youth Campus in 2017, which is now the home of The Young Canadians School of the Performing Arts, and the Calgary Stampede Showband. It is also the home of a number of new gathering spaces, including the TransAlta Performing Arts Studios, BMO Amphitheatre, Doherty Hall, BURNCO Courtyard, Enbridge Plaza and the public charter school, Calgary Arts Academy.
  • The receipt of funding from all three orders of government to proceed with the expansion of BMO Centre, and the start of construction of Hall F, which will allow for BMO Centre to remain open throughout construction.
  • The negotiation of a land swap agreement with The City of Calgary and Calgary Sports & Entertainment Corporation to construct a new $550M Event Centre on Stampede Trail land.
  • The construction of a state-of-the-art facility to showcase Alberta’s Agriculture Industry – The Nutrien Western Event Centre.

The new 2020-2025 Strategic Plan was created with the strategic oversight of the Calgary Stampede Board of Directors, together with the support of Calgary Stampede management over the past two years.

For more information on the Calgary Stampede’s 2020-2025 Strategic Plan, view it online here.