Fans sitting in Scotiabank Saddledome on Saturday night were in for a special treat when they got the first look at the highly anticipated 2018 Stampede poster!
The poster, which is a new face on an old tradition, is especially unique this year as for the first time ever, the iconic work of art comes to life in an animated digital version.
“This year’s poster showcases our past, present and future. At the heart of it, it’s the people – our community how we’ll continue to pass on our traditions, our values and most of all, our community spirit for generations to come,” said David Sibbald, president & chairman of the board of the Calgary Stampede.
And with community at the core of everything we do, we thought what better way to reveal the poster than at a community event, while celebrating our 35 year remarkable relationship with the Calgary Flames.
“The 2018 poster includes a collection of photos that are also a reflection of the community, everyone who has supported us and helped make the Stampede a community-wide celebration,” added Sibbald.
This year’s poster was a collaborative team effort. An incredibly talented local group including an artist, a web design company, a video production company, Stampede volunteers and employees came together – making it a truly inspiring piece of work.
Why go digital?
To showcase all the Stampede experiences, honour our past and look forward to the future – as you can imagine – it’s impossible to fit all that excitement onto one page. So we needed to bring it to life. Dig a little deeper. Capture the things you love AND maybe uncover some of the things you’ve not yet discovered. We’re excited to kick off the countdown to Stampede with the launch of the 2018 Calgary Stampede poster.
2018 Poster reveal
Drum roll please…
The 2018 Stampede Digital Poster