Some folks have been asking about why we serve the brand of beers we do at Stampede Park.
First, you should know we operate under an exclusive agreement with Labatt, who has been a key partner of the Stampede for more than 25 years. We take that kind of dedication and commitment seriously. Stampede is about relationships, forming new ones, nurturing old ones and always respecting both.
Why exclusivity? Exclusive contracts are pretty normal for major events and sites in Canada and the U.S. The Calgary Stampede has a number of sponsorships that are exclusive. In fact the majority of our Champion level sponsors have exclusivity – from soft drinks to telecommunications, from financial services to vehicles, and of course, beer.
As a not-for-profit, we rely on the support and financial investment from our sponsors to help us fulfill the mission of the organization, provide world-class programming for The Greatest Outdoor Show on Earth (at a reasonable gate price) and also deliver year-round community and youth programming for the benefit of all Calgarians.
Labatt brings exceptional experiences like our Budweiser Big Ticket, National contest opportunities, and in previous years the Budweiser Clydesdales. They also support agriculture programming on Park through their sponsorship of Draft Horse Town.
Without the continued support of our sponsors, the Calgary Stampede would also not be able to provide the experiences that guests have come to expect.
Let’s talk beer for a moment. The products we offer to our guests continue to diversify and increase. Our product line this year includes Budweiser, Bud light, Shock Top, Goose Island Honkers Ale, Stella, Keith’s, Kokanee, Negra Modelo, Corona, Mill Street Goose Island IPA, Stanley Park Sunsetter, Stanley Park Noble Pilsner, Stanley Park Windstorm Mill Street Organic, Mill Street 100th Meridian Hoegaarden and more .
We sell a lot of Bud! Bud’s a global brand but has Alberta production. Approximately 85% of beer served at Stampede – including Budweiser and Bud Light – is brewed here in Alberta, using local barley and resources. So this isn’t a question of semi- trucks full of Bud rolling across the US/CAN border.
When it comes to choice Stampede is more than the festival at the beginning of July and more than what happens down at Stampede Park – we think there is a lot of choice when it comes to how you want to display your Stampede spirit.
Our city’s celebration extends to all areas of Calgary whether it is a local community breakfast or kicking back with a beer at the entertainment venues/tents/celebrations across the city or even your local pub.
We are thrilled that Stampede is the sum of all of these different celebrations that make Calgary amazing and showcase our community spirit to the world.