There are few things in life these days that are free, let alone free AND awesome, but the Calgary Stampede has hit the nail on the head with their 2012 Coca-Cola Stage. This year’s lineup includes a little bit of everything from rock to rap and the best part is that all of the concerts on this stage are included in your Stampede gate admission!

Last night at the Coca-Cola Covert Concert for the official launch of the Coca-Cola Stage lineup some serious talent rocked the stage at Flames Central.

New Cities got the crowd warmed up and then we were treated to a surprise performance by Saskatoon rock band The Sheepdogs.

The Sheepdogs became the first unsigned band ever to appear on the cover of Rolling Stone Magazine in August of 2011 and if you’ve ever heard their music you know why.  They are unbelievable live performers!

The rest of the lineup is very impressive, as well as diverse.  We can look forward to Big Sugar, Our Lady Peace, Dragonette, George Canyon, Mother Mother, The Trews (last year’s headliner), Simple Plan, AWOLNATION, New Cities, Seether, Makeshift Innocence, Carly Rae Jepsen, Raghav, K’naan, Danny Fernandes, Victoria Duffield and Karl Wolf.  So get ready to rock Calgary!

More info available here.