On Thursday, March 29 the 100 day countdown to the Calgary Stampede’s Centennial Celebration kicked off at Olympic Plaza in the afternoon, ending with a record breaking Chuckwagon tarp auction that evening. Shown to the right, the Archie Boyce Theater was a packed house as bidders prepared to spend some cash on the driver of their choice.

Right before the tarp auction started, CBC announced it will broadcast the Rangeland Derby both Saturday’s of the Stampede this year, giving the 10 Day Festival and Chuckwagon races National exposure.


In addition to broadcast excitement, the following records were broken:

  • Bids totaled $4,015,000 – topping the previous record of $4,003,000 set in 2007.


  •  Kelly Sutherland, last year’s Champion (shown to the left) received a bid of $300,000 from Tervita Corporation, beating the previous record   of $210,000 by Sutherland in 2008.


  •  The highest average bid for all 36 drivers. This year’s average bid was $111,528, breaking the previous average of $111,208 set in 2007.

The social media committee was in full force at the tarp auction tweeting on behalf of @CSchuckwagons allowing followers to feel like they were part of the action with live  tweets and photos. Want to be in the Rangeland Derby loop? “Like” the Calgary Stampede Chuckwagons on Facebook and follow along on Twitter so you can keep up with the action.

Congratulations to the Calgary Stampede Chuckwagon Committee (members shown below) on a job well done and a recording breaking event! Click here for a full recap of the canvas auction results.

 *All photos courtesy of @CSchuckwagons


-Ashley Archer

Calgary Stampede Promotion Committee Member, Social Media Sub Committe.