Calgary-raised cowgirl and fashion designer, Paige Callaway, just launched an exclusive clothing collection at London Drugs, with a few designs featuring some of the earliest photos of the Calgary Stampede!

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Callaway, a World Champion Trick Rider and former performer at the Stampede, has a long history in rodeo. In fact, being part of The Greatest Outdoor Show on Earth runs in the family!

Callaway’s unique collection is available in London Drugs stores in Calgary and Airdrie during the Stampede time (Friday, July 3 to Sunday, July 12, 2015). $5.00 of each Wild Rose or Pursue Victory clothing proceed will go to the Calgary Stampede Foundation.

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The Stampede collection will include vintage photo tees and tanks, as well as Callaway’s wildly popular Pursue Victory fitted and functional shirts—which will also be available for men for the first time! These shirts are designed and sewn right here in Calgary.

“The Stampede isn’t just cowboy culture, it is Calgary culture. I am thrilled to be working with a retailer supporting local brands and businesses,” says Callaway.

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What’s different about Callaway’s Pursue Victory designs is that she created them with function in mind. “I designed exactly what I would like to wear in the arena,” explains Callaway. “Longer sleeves and torso allow for full mobility in the shoulders and arms when riding. At the same time, they are fashionable and they transition seamlessly from the rodeo, to the dance floor, to just about anywhere.”

Her designs are a huge hit in the rodeo community and Callaway’s lineup can be seen on competitors and Stampede VIPs, including: Sydney Daines, the youngest barrel racer competing at the Stampede; Nevada Nelson, Alberta High School Rodeo Queen; Donna O’Reilly, working reined cowhorse competitor; Kathy Butkovic, one of the top equine sports therapists for top performance horses in North America; and Shelagh Blatz, an artist featured at the Western Oasis this year.

“It has been a lot of fun putting this collection together,” says Callaway, “especially going through our old family rodeo photos to select shots that show how the Stampede has grown and changed over the years.”

Growing up in the Foothills on the outskirts of Calgary, Callaway lived and breathed rodeo all her life. From being the Alberta High School Rodeo Queen and a World Champion Trick Rider, to competing in College and Pro Rodeo circuits across North America, Callaway merged her love for rodeo and fashion to create her two clothing labels: Pursue Victory and Wild Rose Clothing. Her great grandpa competed at the very first Calgary Stampede in 1912 and her uncle won the novice bareback riding years later; drawing on her family legacy as inspiration, the Stampede collection features vintage family photos that celebrates the rich history of The Greatest Outdoor Show on Earth.

Ladies and men’s Pursue Victory shirts are available at Heritage Plaza and Brentwood Village London Drugs locations. Wild Rose Clothing t-shirts and tank tops featuring vintage Calgary Stampede photos are available at all Calgary and Airdrie London Drugs locations.

To learn more about this exciting new line while stocking up on your Stampede essentials, visit www.londondrugs.com/CalgaryStampede.